About Us

Our Mission

To reveal the finest essence of Korean beauty.
Innovative science, rare and meticulously sourced ingredients, and a skincare experience that honors the skin with absolute respect.

Each formula we select has already earned its place among Korea’s most trusted rituals:
• immaculate purity
• visible, proven results
• the perfect fusion of heritage and innovation

True beauty rises from the harmony of science, nature, and inner confidence — never from the surface alone.

Our Founder

A physician driven by excellence, our founder discovered in Korea a vision of skincare guided by advanced research, holistic well-being, and profound kindness to the skin.

Her standards are uncompromising. Every product must:
• undergo rigorous dermatological testing
• meet elevated quality requirements
• preserve the health and sensitivity of the skin

Her ambition: to unite French medical expertise with the sophistication of Korean skincare — offering refined, authentic rituals that inspire confidence and elevate beauty.

Our Vision

Beauty should comfort the skin just as much as it elevates it.

We envision a world where scientific excellence and the artistry of Korean skincare coexist in perfect balance — delivering beauty that is:
• pure and harmonious
• honest and transparent
• respectful of every unique skin

We are devoted to bringing Europe the very best of Korean beauty, with a commitment to safety, ethics, and sustainability.

Our promise is simple: beauty that nurtures confidence — today, tomorrow, and always.

SPB Korea: the elegance of science, perfected in Korea.